We have a large range of wholesale sugar free sweets. All in stock for delivery at competitive wholesale prices.

Why you need to stock Sugar Free products.

You need to stock sugar free products in order to satisfy customer demand/satisfaction. More and more people realise that too much sugar can damage your health. With our range of sugar free products, that risk can be reduced.

Sugar free, low-calorie diets are becoming increasingly popular. In moderate quantities and as part of a balanced diet, sugar-free and no-added sugar products can contribute to weight loss because of the lower calorie and carbohydrate content.

More and more people buy sugar free sweets. That’s why you need to stock sugar free products as it will increase your profits.

If you are not stocking sugar free sweets yet, you are losing business! That’s a fact! 1 in 20 people visiting your shop, stall or website are diabetics and they want to buy sugar free sweets.

Are YOU stocking Sugar Free Sweets yet?

In this article, it says the US sugar free market  will grow within the next 5 years. A third of obese people will explore healthier options! What is going on in the US, will also be going on in the UK!

sugar free article kennedys 001

Diabetes and Confectionery: A Growing Sugar-Free Market

Most Sugar Free and No Added Sugar products in this catalogue are suitable for diabetics or as part of a controlled diet. However, as there are several different types of diabetes, we cannot say that this applies to all diabetics. All consumers need to consult their doctor or dietician if in any doubt at all. All consumers should conduct tests to determine the suitability for their specific needs.

Most of our Sugar Free and No Added Sugar products are sweetened with Maltitol, Xylitol, Isomalt or Stevia, which contain less calories than sugar.  All products in this catalogue are made with high quality ingredients and therefore they taste just as good as alternatives containing sugar, or even better.

According to statistics provided by Diabetes.org.uk, there are 3 million people diagnosed with diabetes in the UK, and another 850,000 that have the condition but are unaware. The number is expected to rise to 4.2 million by 2025. Diabetes has risen 50% worldwide.

It is estimated that at least 1 in 20 people in the United Kingdom have diabetes. Including children and adults, 15% of people with diabetes have Type 1 and 85% of people with diabetes have Type 2. These numbers are staggering. With these sort of numbers, it’s important to understand the nature of this chronic condition, especially when it comes to a diabetic’s relationship with sweets.

These statistics have drawn attention to the diabetes phenomenon as well as the sugar-free market, as consumers hustle to find a way to satisfy their cravings without the negative effects of sugar.

Many sweets manufacturers are producing products specially formulated for those with diabetes like sugar-free sweets, no-added sugar chocolates, and sugar substitutes. Controlling your carbohydrates and sugar intake can be managed by purchasing sugar-free confectionery as an alternative to normal sweets.

High levels of sugar are like a slow acting poison…

Many people don’t understand why high blood sugar levels are so bad for diabetics. At normal levels, glucose acts as fuel for your body. However, according to WebMd.com, “persistently high levels of sugar behave like a slow-acting poison.” For one, high blood sugar levels cause permanent damage to the pancreas. Secondly, they can lead to a hardening of blood vessels, which in turn, can damage the body anywhere. Just a few of the complications include kidney failure, strokes, loss of vision, nerve damage, and heart attacks. As one can clearly determine, it’s important for diabetics to keep a close eye on their blood sugar levels.

So, which foods affect blood glucose levels the most? Foods that are high in carbohydrates and proteins affect blood glucose levels. Natural sugar is high in carbohydrates, which results in an increase in blood sugar levels. If too much natural sugar is consumed, glucose levels can spike and have adverse side effects. Controlling carbohydrate levels can help stabilize your diet. Keep in mind that being diabetic does not mean you have to completely cut out sugar. To satisfy a sweet tooth or craving, sugar-free products are best, because they do not typically raise blood glucose levels.

Many artificial sweeteners, and some natural sweeteners, are proven to have no effect on blood sugar levels, making them the safest confectionery option for diabetics. As many of these sweeteners also have few or zero calories, they can also help overweight people, some of whom have developed Type 2 diabetes, to control their calorie and carbohydrate intake.

The information given here has been obtained via the internet, therefore we cannot guarantee it’s accuracy. All consumers need to consult their doctor or dietician if in any doubt.

Resources : www.diabetes.org.uk     /     www.diabetes.webmd.com     /     hwww.livestrong.com

www.bbc.co.uk/news/health-19259795       /     http://www.diabetes.org

www.gov.uk  /  www.specialtyfood.com  /  ec.europa.eu/food  /  www.SweetRetailing.co.uk  /

www.bda.uk.com/foodfacts/Sugar.pdf  /  www.KennedysConfection.com   /  http://www.streetdirectory.com

You are losing sales if you don’t stock sugar free products! We have large stocks of wholesale sugar free sweets.

Why are some products called Sugar Free and others No Added Sugar?

According to European law, products can only be labelled “Sugar-free” if the product does not contain more than 0.5 grams of sugar per 100 grams or ml. Products labelled “No-added sugar” can only be so if the product does not contain any monosaccharides or disaccharides. If sugars are naturally present in the product, it must be labelled as “Containing naturally occurring sugars.”

Products marketed as “sugar free” include sweets like boiled sweets, liquorice, and other candies, while “no added sugar” products include chocolates and biscuits.

Despite the recession that has effected overall commerce, the confectionery market has continued to see a growth of 2 to 5% every year since the turn of the century.

However, one of the biggest threats facing the market, as well as its customers, is the ingredient most commonly associated with confectionery: sugar. Because sugary products often contain a surplus of calories, and no nutritional value, sugar consumption is linked with weight gain and health problems like diabetes.

The issue of reducing obesity and improving dietary habits has moved to the forefront of public affairs. In fact, the UK’s Department of Health has an official policy on the issue! According to the department’s claims on Gov.uk, most people living in England are overweight or obese, including 61.3% of adults and 30% of children between the ages of 2 and 15. Some of the Department’s goals are to encourage and help people to “eat and drink more healthily” and to “improve labelling on food and drink to help people make healthy choices.”

How does this affect the confectionery industry? Market experts are suggesting that consumers are reconsidering their relationship with sweets and sugar in response to the obesity crisis. Clearly defined labels set by the European Union’s executive body, the European Commission, are helping consumers to make these choices. Labels such as “sugar-free” and “no added sugar” are being used to identify foods that have less sugar.

In a press release, Kennedys Confection says:  “Sales of sugar free sweets in the UK are booming and the opportunity for future growth is absolutely massive. Sugar free sweets now have a 3% share of total UK confectionery sales but this compares to a 63% share for sugar free sweets in Spain, for example.

Shops need to satisfy the consumers’ desires: delicious sweets and thinner waist lines. It’s also important to note that, according to statistics, sugar-free gum accounts for 87% of all gum sales in the UK. This makes sugar-free gum almost a 300 million-pound industry.

Given these statistics, and the increasing attitudes of health-consciousness in the UK, the future is looking bright for the sugar-free market. The sugar-free and no-added sugar markets are quickly becoming a specialized niche for  confectionery manufacturers, sweetshops, and online stores.

Sugar alternatives- What’s it all about? Sweeteners – A Comprehensive Comparison

Luckily for those looking to cut sugar and improve overall health, there are a surplus of alternative sweeteners on the market that are just as tasty as your favourite sweets. In fact, there are so many sweeteners out there, both artificial and natural, that it can be confusing to keep them all straight. However, understanding the different sweeteners, their uses, and their advantages and disadvantages is important for consumers and confectionery retailers alike. Moreover, the diversity of sweeteners makes it easy to find ones that suit your needs.

A new way to sweeten sugar-free products is to add artificial sweeteners. When taken in large quantities, these sweeteners can have adverse side effects like stomach pains, increased flatulence, or a laxative effect. Stevia is the latest sugar alternative and has the least side effects. Here is a list of the most commonly used sweeteners:

Polyols or Polyalcohols (Sugar Alcohols) Sweeteners

Xylitol is a nutritive sweetener that has a minimal effect on glucose levels and is lower in calories than conventional sugar. It is odourless and has a sweet taste. It is used in chocolate, biscuits, and boiled confectionery. Xylitol is often used by diabetics and can help with weight loss. Another benefit of Xylitol is that it is actively beneficial for dental health. However, in large quantities, Xylitol can cause laxative effects and flatulence.

This polyol occurs naturally in fruits and vegetables, does not have an unpleasant aftertaste, and reduces plaque formation by inhibiting the growth of streptococcus mutans, a bacterium associated with dental cavities. Xylitol is found in chewing gum, mints, caramel candies and lollipops, among other sweets, according to xylitol.org.

Maltitol, another nutritive sweetener, is well known for its similarities to sugar. It is used in hard candies, chewing gum, chocolates, baked goods, and ice cream. It is about 70-90% as sweet as sugar. However, it has less calories, does not cause tooth decay, and has a lesser effect on glucose levels. Maltitol can have a laxative effect when consumed in large quantities.

Sorbitol is a nutritive sugar alcohol often made from corn syrup and used in sugar-free ice cream, mints, couch syrups, and chewing gum.

It is found in numerous sweets and has been “generally recognized as safe” by the FDA (Food and Drug Administration). This polyol protects against loss of moisture and is used in baked goods and chocolates because these products can become dry or harden.

Although it occurs naturally in many fruits, it is usually produced synthetically for use in confectionery. Sorbitol is known to have a laxative effect. However, as it has less than two thirds of the calories of sugar, it can be used for weight management.

Isomalt boasts only half the calories of sugar and is often used in pastries, biscuits, hard candies, toffee, chewing gum, throat lozenges and cakes because of its workability and stability.

Isomalt products have the same appearance and texture as those made with regular sugar.

It has minimal impact on glucose levels—making it useful for diabetics—and it does not advance tooth decay. Isomalt can cause gastric distress because the body treats it as a fibre rather than a simple carbohydrate.

Lactitol, much like Isomalt, can replace sucrose in a one-to-one ratio. This polyol has 40% of sucrose’s sweetness and can be combined with many other sweeteners like aspartame and sucralose. It extends the shelf life of cookies and chewing gum because it does not absorb moisture. Lactitol is useful in chocolates because it has a low cooling effect.

Natural and Artificial Sweeteners

Aspartame is an artificial sweetener used commonly as a sugar substitute in many sugar-free, reduced sugar, and low calorie foods. It has no calories, does not effect glucose levels and does not promote tooth decay. As Aspartame does not retain its sweetness when heated, it is not used in baked goods or cookies. It also may cause headaches or dizziness in people with a sensitivity to the substance.

It is a notorious artificial sweetener, allegedly causing cancer and other diseases. The panel at the University of Toronto and a paper published in the Critical Reviews in Toxology both concluded that Aspartame is safe for consumption in a regular balanced diet, according to aspartame.org.

It has zero calories, is suitable for baking, does not cause tooth decay, and is safe for diabetics. Currently, it is one of the most prevalent sugar substitutes on the market. Some people argue that it has an artificial taste, especially when baked.

Like polyols, these artificial sweeteners do not contribute to oral decay, have almost nonexistent calorie counts, and have been thoroughly tested before distribution in food and sweets. There are no known side effects, no effect on the metabolism of carbohydrates and are not toxic.

Caloric Sweeteners

Lactose is the carbohydrate that is found in milk. It is a natural sweetener. Lactose is not often used to replace sugar, as it does not have the same sweetness. However, it is often used in baked goods as a filler because it does not change the flavour of the food.

Stevia extract is the newest, and perhaps most exciting, addition to the list of sweeteners. It is a natural sweetener. It is made from the Stevia plant, which is native to South America and has been used for hundreds of years as a sweet herb. The benefits of Stevia are plentiful: it is non-caloric, derived naturally, rich in fibres, suitable for diabetics, and sweet and tasty. It also does not produce the laxative effect that many other sweeteners do. Stevia is 300 times sweeter than sugar, so a little goes a long way!

It contains less than 10% polyols, and does not have a laxative effect like polyols. Stevia is typically used as a sweetener in foods and is labelled “Generally recognized as safe” by the United States FDA.

Stevia extract is a wonderful alternative to sugar. As we know, sugar can be an unwelcome additive in our food. As Stevia has no calories or carbohydrates, it is a healthier alternative.

Advantages of Stevia: a natural extract, no sugar added, less than 10% polyols – no laxative effect, lower in calories than conventional chocolate, suitable for diabetics, rich in fibers, excellent taste.

Balance and Torras, both in this catalogue, are a “healthier” alternative to normal chocolates, made with Stevia.

Fructose is the naturally occuring sugar in fruit, vegetables and honey. It is a natural sweetener. It has just as many calories as table sugar and produces the same effect on glucose levels. However, fructose as fruit should be eaten regularly. Fructose can be found in sweets that contain fruit or fruit juice, and may be labelled “no added sugar.” Fructose is sweeter than sugar and is used in nutritional bars, cookies, and other sweets. A lot of press was generated about the dangers of fructose in corn syrup: however, these allegations are untrue when consumed in moderate and controlled amounts as part of a balanced diet.


Since these sweeteners are so commonly used in confectionery products and have very minimal disadvantages, any retailer wishing to promote weight loss and health, or cater to diabetics, should consider stocking sugar-free, no added sugar, or reduced sugar products. After all, this is a large market with potential for huge growth in the near future, as nearly 66% of adults in the UK struggle with weight management, according to the Department of Health. Be on the look out for an increase in sweets containing Stevia, as consumers in the UK and the US are discovering its benefits.

Maltitol and Stevia are the preferred sweeteners. Most of our products are sweetened with Maltitol or Stevia.

If you are looking to reduce your caloric intake or control it, look no further than products containing artificial sweeteners. By using these products, you can replace your naturally occurring sugar intake with a healthier alternative because some products contain low calories, have a low glycemic index (useful for diabetics), and generally have little to no side effects in moderate quantities. Do not expect these products to work if you consume more than the recommended amount, however. The benefits outweigh the disadvantages for health-conscious consumers, so take a look at sugar-free sweets next time you are shopping.

The information given here has been obtained via the internet, therefore we cannot guarantee it’s accuracy. Eating too many sweeteners can have side effects. If you have any health condition, check with your GP.


www.mayoclinic.com/health/artificial-sweeteners / www.fitsugar.com   / www.diabetes.org.uk

www.nlm.nih.gov / www.livestrong.com



by Bliss Drive Review